Authenticity Beats Algorithms: Justin Foster’s F the Formula (Part 2)

The Ripple Effect Podcast

Authenticity Beats Algorithms: Justin Foster’s F the Formula (Part 2) | The Ripple Effect Podcast

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Authenticity Beats Algorithms: Justin Foster’s F the Formula (Part 2) | The Ripple Effect Podcast

Break the rules. Build a brand that actually means something.

Steve Harper

Oct 21, 2025

Are you an entrepreneur selling yourself as the brand, or someone with a bold idea or purpose to share with the world?

Then, you’re in the right place. Welcome to The Ripple Effect Podcast, where today’s guest,

Justin Foster

, brings over 20 years of brand coaching wisdom that flips traditional marketing on its head.

Justin is redefining what it means to build a brand by moving away from formulas, numbers, and data overload, and toward something simpler, but far more powerful: authenticity. His message, F the Formula, is a breath of fresh air for anyone tired of chasing algorithms or trying to fit into someone else’s version of success. We are talking about building a soul-led brand that feels real, not forced.

This is Part Two of my conversation with Justin Foster, where we dive deeper into the nitty-gritty of his bold “F the Formula” philosophy. I know, this is the one you’ve been waiting for!

If you missed Part One, where we unpacked Justin’s chaotically good backstory, I got you.