Why You Aren’t Spending Enough Time on Your Network (and Why It’s Hurting You)
Here are the top five networking mindsets you should avoid.
Let’s be honest—most people think they’re too busy to focus on their network. You’ve got work, family, projects, and a never-ending to-do list. Connecting with people? That can wait, right?
Wrong.
If you’re not intentionally nurturing your network, you’re leaving massive opportunities on the table—both personally and professionally. Relationships aren’t just nice to have; they’re the foundation of success. And if you’re not putting in the time, you’re missing out on the kind of meaningful connections that can change everything.
So why aren’t you spending enough time on your network? Let’s break it down.
One of the biggest mistakes people make is assuming that networking is something you do when you need something—like a new job, a business lead, or a favor. But by the time you realize you need your network, it’s too late to build one.
Relationships are like savings accounts. The more you invest over time, the more you have when you need it. If you only reach out when you’re in a bind, people will see right through it. Genuine relationships require consistency—not just crisis-mode outreach.
We all fall into the trap of “getting stuff done.” But here’s the thing: relationships are the stuff that gets things done.
I talk a lot about the Ripple Effect—the idea that small, intentional actions can create waves of impact in your life and the lives of others. A simple conversation, a check-in, or a connection made today could lead to incredible opportunities tomorrow. If you’re too focused on your to-do list to nurture your relationships, you’re missing the bigger picture.
If you’re only thinking about networking in terms of “what’s in it for me?” you’re doing it wrong. The most successful people don’t network to get something—they build relationships to give something.
People remember generosity. They remember who checked in, who shared an opportunity, and who helped without expecting anything in return. That’s how you create real Ripples that come back to you in ways you can’t predict.
Networking doesn’t mean long, drawn-out coffee meetings or attending every industry event. It’s the little things—sending a quick message to say, “I saw this article and thought of you,” making an introduction or just checking in.
Small gestures create big impact over time. If you’re waiting for the “perfect” moment to engage, you’re missing daily opportunities to strengthen your network.
It’s easy to stay comfortable with the relationships we already have, but growth happens at the edges of our network. That means stepping outside of your usual circles, reconnecting with old contacts, and seeking out new perspectives.
Every person you meet is a potential connection to someone else—someone who could change your life or career in unexpected ways. But that only happens if you make the effort.
What You Can Do Right Now
The good news? You can start strengthening your network today. Here’s how:
You do have time for your network. The real question is—are you making the most of it? If you start focusing on your relationships today, you’ll be amazed at the Ripples you create tomorrow.
So, what’s stopping you?
Ripple On!!!